FULLER’S NEW SIX-PACKS PLEASE THE EYE AND THE PALATE

Long heralded for its rich, smooth flavor, Fuller’s is unveiling a bold new look that is as pleasing to the eye as its award-winning ales are to the palate. The new six-pack carriers feature edgy graphics that are sure to make an impact with discerning beer lovers.

“The new designs showcase each brand in a way that is bold, eye-catching and confident - which is exactly how we feel about the award-winning beers contained inside,” said David Spencer, Fuller’s brands marketing manager. “We introduced this design because we wanted to make a much bigger impact on the shelf and we wanted to make sure the quality of our packaging reflected the quality of the beers.”

The carriers are color coded by brand; deep red for the UK's number one premium ale London Pride; royal blue for the world's original ESB; and hunter green for London Porter, which was recently voted the world's finest porter by subscribers to www.ratebeer.com..

“Spencer concluded: “Now Fuller's world-class ales look as good as they taste!”