Award-Winning Fuller’s ESB Sports a Bold New Look

For years, the taste of Fuller’s ESB has won the respect of beer lovers worldwide. A definitive premium ale, ESB has received numerous accolades
and awards including being named a two-time World Champion Beer and a three-time Champion Beer in Britain. Now, Fuller’s ESB will taste and look like a champion with bold new packaging designed to help ESB look as good as it tastes.

Beginning in October, ESB’s stylish new packaging will hit bars and shelves nationwide. Fuller’s ESB will now be identified by a royal blue backdrop and confident graphics. Although new to U.S. consumers, the livery is not entirely new. For the past two years, ESB sold in Britain has featured the new look and consumer
response has been extremely favorable.

“We wanted a new look worthy of ESB’s fantastic taste and reputation,” says Stamford Galsworthy, U.S. Export Manager for Fuller’s. “The new livery looks great and has a greater stand-out factor than ever before.”

To help create a presence, a variety of Fuller’s ESB accessories will be available, including: new eye-catching 3D pump clips, stylish bar runners, drip mats,
clothing and other accessories.